Have A Quiz Digital Marketing Growth Blindspots Quiz 1. Audience Understanding Do you have a clear and well-documented understanding of your ideal customer persona, including their pain points, goals, and behaviors? A) Yes, it’s very detailed and updated regularly. B) Somewhat, but it could use more refinement. C) Not really, we’re guessing based on assumptions. 2. Data Analysis How often do you review key performance indicators (KPIs) to optimize your marketing campaigns? A) Weekly or more frequently. B) Monthly or occasionally. C) Rarely or only when issues arise. 3. Content Strategy Do you have a content calendar and strategy aligned with each stage of your customer’s journey? A) Yes, it’s planned and executed consistently. B) Somewhat, but we miss certain stages or consistency. C) No, we create content on the fly. 4. Lead Nurturing Are you leveraging automated email/SMS campaigns to nurture leads throughout their buyer journey? A) Yes, with personalized and segmented flows. B) Somewhat, but it’s not fully optimized. C) No, we rely on manual or minimal follow-ups 5. Social Media ROI Can you confidently measure the ROI of your social media efforts? A) Yes, we track detailed analytics and conversions. B) Somewhat, but it’s unclear how it ties to revenue. C) No, we don’t track ROI effectively. 6. Website Performance How often do you audit your website for usability, speed, and conversion optimization? A) Regularly, at least quarterly. B) Occasionally or only when problems arise. C) Rarely or never 7. Ad Spend Efficiency Are you confident that your paid advertising budget is delivering the maximum possible ROI? A) Yes, we regularly analyze and adjust campaigns. B) Somewhat, but we don’t always optimize. C) No, we set it and forget it. 8. Competitor Analysis How well do you monitor and adapt to your competitors’ digital marketing strategies? A) Very well, with consistent tracking and benchmarking. B) Somewhat, but not as thoroughly as we should. C) Not at all; we focus only on our efforts. 9. Customer Retention Do you have a structured strategy to retain existing customers through loyalty programs, re-engagement campaigns, or upselling? A) Yes, and it works effectively. B) Somewhat, but it could improve. C) No, we focus mostly on acquiring new customers. Send